Before You Design: The Top 10 Packaging Details That Matter

At CMYK Print and Promotions, we take pride in providing innovative and high-quality packaging solutions that exceed consumer expectations. Crafting packaging that blends art and science is a delicate balance, and it’s one our team of experts understands well. From structural design to material selection, we help businesses create packaging that improves customer satisfaction while being mindful of the bottom line.

Whether you’re sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten key considerations:

1. Target Audience

Who is the target market for your product? Your packaging has the same audience. What design elements (color, typography, imagery) will catch their eye and influence purchase decisions?

2. Branding

You’re marketing a product, but you must also maintain your brand identity. Use your logo, colors, and themes consistently to create a cohesive and memorable brand experience.

3. Structural Considerations

Understand the many folding styles, closure mechanisms, and assembly processes available. Consider functionality, durability, and ease of use for both the consumer and the supply chain.

4. Packaging Materials

Material strength, sustainability, printing compatibility, and cost all matter. Consult with CMYK early in the design process to ensure you choose the best materials for your project.

5. Printing and Finishing Techniques

Think about how your package will be printed and finished. Coatings, embellishments, and special effects (such as embossing, foil, or spot varnish) can elevate visual appeal and enhance perceived value.

6. Legal and Regulatory Requirements

Be sure to comply with all applicable regulations, including safety labeling, nutritional information, and country-of-origin markings. Staying compliant protects both your brand and your customers.

7. Sustainability

Choose recyclable, biodegradable, and renewable materials whenever possible. Design efficiently to reduce waste and consider the full product lifecycle from production through disposal.

8. Usability and Consumer Experience

User-friendly design builds loyalty. Think about ease of opening, resealing options, clear instructions, and other features that make your product convenient and satisfying to use.

9. Production and Cost Considerations

Partner with CMYK from the start to find cost-effective production solutions. We can help you explore alternatives that protect quality while managing costs.

10. Testing and Prototyping

Before full production, test your design for functionality, structural integrity, and visual appeal. Early prototyping helps catch potential issues and ensures your packaging performs beautifully in the real world.