Package Like a Pro with These 5 Ways to Make Your Product Pop Off the Shelf

Packaging does more than house the product. It's your marketing "billboard" on the retail shelf or e-commerce site. Whether you're selling in chain stores or small local shops, your product's packaging is the first thing your customers see. Their decision whether to purchase the product will often be made (or highly influenced) by the packaging's appearance.

Let's look at five ways to create packaging that stands out to your customers.

1. Be smart with color. Look at the colors used by your competitors. Don't blend in! Whether you opt for bold, brilliant hues with shimmering metallics or soft, nostalgic tones, make sure your color choices help your packaging stand out from the other products on the shelf.

2. Give it something special. Add extras like specialty coatings, unique finishes, and eye-catching embellishments. It will make a memorable impression, with customers reaching for yours over others that are more forgettable.

3. Be shapely. Take advantage of unique shapes. These special features ensure that your product catches your potential customers' attention, whether it's something as simple as a custom curve or as complex as an intricate die-cut. Such finishing techniques encourage shoppers to pick up and examine the package, and once they do, you are far more likely to make a sale.

4. Customize by segment. Target your customers with more relevant packaging by creating custom segments. For example, in areas with high percentages of Spanish speakers, increase relevance by using bilingual text. Or target different demographic groups with the aesthetic you choose. Young adults, for example, often respond well to bright colors and funky graphics, while seniors prefer simpler designs with muted colors.

5. Highlight sustainability. Highlight sustainable packaging features such as reusability, recyclability, and eco-friendly materials. This appeals to customers' environmental consciousness and makes them feel good about buying your product.

Your packaging is more than just a container. It's a powerful sales tool. In today's competitive retail and e-commerce environments, shoppers are constantly scanning shelves and screens. It's the packaging that catches their eye first. With thoughtful design and a few strategic enhancements, your packaging can go a long way in turning browsers into buyers.